Meet Anya

Pregnany lady sat using her mobile phone

As soon as you become a parent, you have questions. Lots of them. Who can you turn to for credible, evidence-based information and support over 1,001 days?  Anya is here to help you be the best parent you can be and give your child the best start.

Specialists are in the app when you need them, to listen and to signpost you to extra help. If you just need to chat with other parents who understand, Anya's virtual Communities are always open.

Anya is here for you 24/7. If breastfeeding isn't going to plan, there's LatchAid, the amazing 3D animation support tool, using cutting-edge interactive technology to learn the skills intuitively.

According to a survey in The Guardian UK, 90% of mums stated they gave up breastfeeding before they wanted to. Anya is here to change that.

Anya has got the right information for you at the right time. The app cleverly supports you with the relevant content based on your baby's age, stage and ethnicity, and you can personalise it too!

Download the Anya app